Bachelor of Science in Business Administration: Concentration in Marketing Roadmap – Quantitative Reasoning Category I/II
120 Total Units Required
Minimum Number of Units in the Major: 69
This roadmap is a suggested plan of study and does not replace meeting with an advisor. Please note that students may need to adjust the actual sequence of courses based on course availability. Please consult your Degree Planner and an advisor for further guidance.
To avoid taking additional units, it is recommended that you meet the SF State Studies (AERM, GP, ES, SJ) requirements within your GE or major.
| First Semester | Units | |
|---|---|---|
| ECON 101 | Introduction to Microeconomic Analysis (Major Prerequisite, GE 4) | 3 |
| Select One (Major Prerequisite, GE 2): 1 | 3 | |
| Calculus with Business Applications | ||
| Business Calculus | ||
| GE Area 1A: English Composition 2 | 3 | |
| GE Area 1: English Communication | 3 | |
| GE Area 3: Arts and Humanities | 3 | |
| Units | 15 | |
| Second Semester | ||
| ECON 102 | Introduction to Macroeconomic Analysis (Major Core, GE 4) | 3 |
| ISYS 263 | Introduction to Information Systems (Major Prerequisite, GE 4, GP) | 3 |
| GE Area 1: English Communication | 3 | |
| GE Area 5: Physical and Biological Sciences 3 | 3-4 | |
| SF State Studies or University Elective | 3 | |
| Units | 15-16 | |
| Third Semester | ||
| ACCT 100 | Introduction to Financial Accounting (Major Core) | 3 |
| Select One (Major Core): | 3 | |
| Business Statistics | ||
| Elementary Statistics (GE 2) 2 | ||
| GE Area 4: Social and Behavioral Sciences with USH | 3 | |
| GE Area 5: Physical and Biological Sciences 3 | 3-4 | |
| SF State Studies or University Elective | 3 | |
| Units | 15-16 | |
| Fourth Semester | ||
| ACCT 101 | Introduction to Managerial Accounting (Major Core) | 3 |
| GE Area 3: Arts and Humanities | 3 | |
| GE Area 6: Ethnic Studies | 3 | |
| U.S. and California Government | 3 | |
| SF State Studies or University Elective | 3 | |
| Units | 15 | |
| Fifth Semester | ||
| BUS 300GW | Business Communication for Professionals - GWAR (Major Core) | 3 |
| FIN 350 | Business Finance (Major Core) | 3 |
| MKTG 431 | Principles of Marketing (Major Core) | 3 |
| GE Area 5UD or 2UD: Upper-Division Sciences or Upper-Division Mathematical Concepts | 3 | |
| GE Area 3UD: Upper-Division Arts or Humanities | 3 | |
| Units | 15 | |
| Sixth Semester | ||
| IBUS 330 | International Business and Multicultural Relations (Major Core, GE 4UD, GP) | 3 |
| ISYS 363 | Information Systems for Management (Major Core) | 3 |
| MGMT 405 | Introduction to Management and Organizational Behavior (Major Core) | 3 |
| MKTG 632 | Marketing Research (Major Concentration) | 3 |
| MKTG 633 | Consumer Behavior (Major Concentration) | 3 |
| Units | 15 | |
| Seventh Semester | ||
| BUS 682 | Seminar on Business and Society (Major Core) | 3 |
| DS 412 | Operations Management (Major Core) | 3 |
| MKTG 649 | Marketing Management (Major Concentration) | 3 |
| Major Elective (12 Units Total) - Take Two 4 | 6 | |
| Units | 15 | |
| Eighth Semester | ||
| BUS 690 | Seminar in Business Policy and Strategic Management (Major Core) | 3 |
| Major Elective (12 Units Total) - Take Two 4 | 6 | |
| SF State Studies or University Elective - Take Two | 6 | |
| Units | 15 | |
| Total Units | 120-122 | |
- 1
Students should use their Pathway/Category to determine the appropriate GE 2 course option. For directions on how to view your Pathway/Category, visit how to find your pathway. Questions? Contact Gator Smart Start.
- 2
Students should use their Pathway/Category to determine the appropriate GE 1A course option. For directions on how to view your Pathway/Category, visit how to find your pathway. Questions? Contact Gator Smart Start.
- 3
Consider taking a class combined with a laboratory or a separate lab to fulfill 5C if not already satisfied.
- 4
Electives (12 units)
A full list of courses that can fulfill this requirement can be found in the Degree Requirements.