Bachelor of Science in Business Administration: Concentration in Marketing
Concentration in Marketing
A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.
All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.
Program Learning Outcomes
- Business Knowledge and Integration
Demonstrate knowledge of core business disciplines and integrate concepts across functional areas to solve problems. - Business Communication
Communicate business information effectively in written and oral formats for diverse audiences. - Critical Thinking and Problem Solving
Apply critical thinking and problem-solving skills to analyze complex business situations and recommend reasoned solutions. - Quantitative and Technological Proficiency
Use quantitative methods and appropriate technologies to analyze data and support business decisions. - Teamwork and Inclusion
Collaborate effectively in diverse teams, demonstrating leadership and respectful communication in accomplishing team goals. - Ethics, Sustainability and Global Perspective
Evaluate business decisions from ethical, sustainable, and global perspectives, considering diverse stakeholders and environments.
Bachelor of Science in Business Administration: Concentration in Marketing — 69 Units Minimum
Except in cases of credit by examination, no more than 6 units of the core may be completed on a CR/NC basis.
Students must earn a grade of C- or higher in core Business courses required as prerequisites for other core Business courses.
All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.
Prerequisites Courses (9-12 units)
| Code | Title | Units |
|---|---|---|
| Select One: | 3-6 | |
| Calculus with Business Applications | ||
| Mathematics for Business Calculus I and Mathematics for Business Calculus II | ||
| Business Calculus | ||
| ECON 101 | Introduction to Microeconomic Analysis | 3 |
| ISYS 263 | Introduction to Information Systems | 3 |
or a passing score on the ISYS 263 CLEP Exam | ||
These courses must be completed before enrollment in certain core courses. Most core courses have specific prerequisites that are listed within the course descriptions.
Note: DS 110, ECON 101, and ECON 102 (formerly ECON 100) fulfill General Education requirements.
Core Requirements (39 units)
| Code | Title | Units |
|---|---|---|
| ACCT 100 | Introduction to Financial Accounting | 3 |
| ACCT 101 | Introduction to Managerial Accounting | 3 |
| Select One: | 3 | |
| Business Communication for Professionals - GWAR | ||
| Communications for Business Analytics - GWAR | ||
| BUS 682 | Seminar on Business and Society 1 | 3 |
| BUS 690 | Seminar in Business Policy and Strategic Management 1 | 3 |
| Select One: | 3 | |
| Business Statistics | ||
| Elementary Statistics | ||
| DS 412 | Operations Management | 3 |
| ECON 102 | Introduction to Macroeconomic Analysis | 3 |
| FIN 350 | Business Finance | 3 |
| IBUS 330 | International Business and Multicultural Relations | 3 |
| ISYS 363 | Information Systems for Management | 3 |
| MGMT 405 | Introduction to Management and Organizational Behavior | 3 |
| MKTG 431 | Principles of Marketing | 3 |
- 1
Course must be taken for a letter grade.
Concentration Requirements (9 units)
| Code | Title | Units |
|---|---|---|
| MKTG 632 | Marketing Research | 3 |
| MKTG 633 | Consumer Behavior | 3 |
| MKTG 649 | Marketing Management | 3 |
Electives (12 units)
| Code | Title | Units |
|---|---|---|
| Select four of the following or other courses on advisement: | ||
| MKTG 432 | Public Relations | 3 |
| MKTG 433 | Personal Selling | 3 |
| MKTG 434 | Advertising Theory and Practice | 3 |
| MKTG 436 | Retail Management | 3 |
| MKTG 441 | Business-to-Business Marketing | 3 |
| MKTG 443 | Sales Promotion and Publicity | 3 |
| MKTG 450 | Social Media Marketing with Artificial Intelligence (AI) | 3 |
| MKTG 460 | Content Marketing with Artificial Intelligence (AI) | 3 |
| MKTG 469 | Digital Marketing | 3 |
| MKTG 480 | Search, Display, and Video Advertising | 3 |
| MKTG 567 | Internship in Marketing | 3 |
| MKTG 569 | Digital Marketing Strategy | 3 |
| MKTG 637 | Sales Management | 3 |
| MKTG 644 | Services Marketing | 3 |
| MKTG 647 | Organizational Reputation Management and Communication | 3 |
| MKTG 660 | Marketing Analytics | 3 |
| MKTG 661 | Introduction to Digital Marketing Analytics | 3 |
| MKTG 675 | Brand Management | 3 |
| MKTG 680 | International Marketing Management | 3 |
| MKTG 688 | New Product Management Seminar | 3 |
| MKTG 689 | New Product Marketing and Launch | 3 |
General Education Requirements
| Requirement | Course Level | Units | Area Designation |
|---|---|---|---|
| English Composition | LD | 3 | 1A |
| Critical Thinking | LD | 3 | 1B |
| Oral Communication | LD | 3 | 1C |
| Mathematical Concepts and Quantitative Reasoning | LD | 3 | 2 |
| Arts | LD | 3 | 3A |
| Humanities | LD | 3 | 3B |
| Social and Behavioral Sciences | LD | 6 | 4 |
| Physical Science | LD | 3 | 5A |
| Biological Science | LD | 3 | 5B |
| Laboratory | LD | 1 | 5C |
| Ethnic Studies | LD or UD | 3 | 6 |
| Science or Math/Quantitative Reasoning | UD | 3 | 5UD or 2UD |
| Arts or Humanities | UD | 3 | 3UD |
| Social and Behavioral Sciences | UD | 3 | 4UD |
| SF State Studies | |||
| Courses certified as meeting the SF State Studies requirements may be upper or lower division in General Education (GE), a major or minor, or an elective. | |||
| American Ethnic and Racial Minorities | LD or UD | 3 | AERM |
| Environmental Sustainability and Climate Action | LD or UD | 3 | ES |
| Global Perspectives | LD or UD | 3 | GP |
| Social Justice | LD or UD | 3 | SJ |
Note: LD = Lower-Division; UD = Upper-Division.
First-Time Student Roadmap (4 Year)
The roadmaps presented in this Bulletin are intended as suggested plans of study and do not replace meeting with an advisor. For a more personalized roadmap, please use the Degree Planner tool found in your Student Center.
Students should use their Pathway/Category to determine which roadmap to follow. For directions on how to view your Pathway/Category, visit how to find your pathway. Questions? Contact Gator Smart Start.
First-Time Student Roadmap – QR Pathway 1/2
First-Time Student Roadmap – QR Pathway 3/4
Transfer Student Roadmaps
For students with an AS-T in Business Administration
with 18 units in the major satisfied.
BUS ADT Roadmap with 18 Lower-Division Units
For students with an AS-T in Business Administration
with 15 units in the major satisfied.
BUS ADT Roadmap with 15 Lower-Division Units
General Advising Information for Transfer Students
- Before transfer, complete as many lower-division requirements or electives for this major as possible.
- The following courses are not required for admission but are required for graduation. Students are strongly encouraged to complete these units before transfer; doing so will provide more flexibility in course selection after transfer.
- a course in U.S. History
- a course in U.S. & California Government
For information about satisfying the requirements described in (1) and (2) above at a California Community College (CCC), please visit http://www.assist.org. Check any geographically accessible CCCs; sometimes, options include more than one college. Use ASSIST to determine:
- Which courses at a CCC satisfy any lower-division major requirements for this major;
- Which courses at a CCC satisfy CSU GE, US History, and US & CA Government requirements.
Remedial courses are not transferable and do not apply to the minimum 60 semester units/90 quarter units required for admission.
Additional units for courses that are repeated do not apply to the minimum 60 units required for upper-division transfer (for example, if a course was not passed on the first attempt or was taken to earn a better grade).
Before leaving the last California Community College of attendance, obtain a summary of completion of lower-division General Education units (IGETC or CSU GE Breadth). This is often referred to as a GE certification worksheet. SF State does not require delivery of this certification to Admissions, but students should retain this document for verifying degree progress after transfer.
Credit for Advanced Placement, International Baccalaureate, or College-Level Examination Program courses: AP/IB/CLEP credit is not automatically transferred from the previous institution. Units are transferred only when an official score report is delivered to SF State. Credit is based on the academic year during which exams were taken. Refer to the University Bulletin in effect during the year of AP/IB/CLEP examination(s) for details regarding the award of credit for AP/IB/CLEP.
Students pursuing majors in science, technology, engineering, and mathematics (STEM) disciplines often defer 6-9 units of lower-division General Education in Areas C and D until after transfer to focus on preparation courses for the major. This advice does not apply to students pursuing associate degree completion before transfer.
Transferring From Institutions Other Than CCCs or CSUs
Review SF State's lower-division General Education requirements. Note that, as described below, the four basic skills courses required for admission meet GE Areas 1A/A2, 1B/A3, 1C/A1, and 2/B4 in the SF State GE pattern. Courses that fulfill the remaining areas of SF State’s lower-division GE pattern are available at most two-year and four-year colleges and universities.
Of the four required basic skills courses, a course in critical thinking (1B/A3) may not be widely offered outside the CCC and CSU systems. Students should attempt to identify and take an appropriate course no later than the term of application to the CSU. To review more information about the 1B/A3 requirement, please visit bulletin.sfsu.edu/undergraduate-education/general-education/lower-division/#AAEL.
Waiting until after transfer to take a single course at SF State that meets both US and CA/local government requirements may be an appropriate option, particularly if transferring from outside of California.